When isn’t advice advice

When isn’t advice advice

One of the most common questions I’m asked by potential clients, is whether I know the difference between Advice and advice. They want to know because there are only a few occasions where it’s ok to include anything that sounds like advice. Here’s what I say: Advice...
The most important client

The most important client

In the midst of developing copy, going through approvals and trying to launch your project, it’s easy to forget your most important client – the reader. A copywriter’s job is to write for the readers, while still meeting all your needs. If the reader doesn’t...

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