When isn’t advice advice

One of the most common questions I’m asked by potential clients, is whether I know the difference between Advice and advice. They want to know because there are only a few occasions where it’s ok to include anything that sounds like advice. Here’s what I say: Advice...

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Why hire a specialist copywriter?

Any copywriter worth their day rate can pull words into a coherent message. It takes a specialist to nail the copy to meet your exact needs. Experienced copywriters will usually specialise in either a niche, or a specific channel. If you get both, you’ve struck gold:...

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The most important client

In the midst of developing copy, going through approvals and trying to launch your project, it’s easy to forget your most important client – the reader. A copywriter’s job is to write for the readers, while still meeting all your needs. If the reader doesn’t...

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