In the midst of developing copy, going through approvals and trying to launch your project, it’s easy to forget your most important client – the reader. A copywriter’s job is to write for the readers, while still meeting all your needs. If the reader doesn’t understand your copy, they won’t get your message. Here’s how to remember who’s number one:
Keep it simple
You may be under pressure to include corporate messages from the brand team, to reduce any risks from the compliance team, and to stack keywords throughout the copy from the SEO team. If you’re one of my clients, you’re likely to be working with more stakeholders than you can count on your fingers and toes.
A copywriter’s job is to take the feedback your stakeholders provide, and weave it into the simplest message possible. Your copywriter needs to find clever ways to say complicated things simply, so you can get cut-through in your reader’s cluttered view.
Have faith we’re all on the same page
Trust your copywriter to bring the voice of the customer to you. Their job is to keep checking in, to make sure that your message comes through clearly in copy that compels the reader to action. Of course, as a client, you have final approval – but try to listen to the specialist copywriter you hired. Trust me, they have your best interests at heart.
No matter what you have to sell, telling your story in inspiring, plain English is essential. I can help.